Blackbaud Direct Marketing
Nonprofit organizations rely heavily on direct marketing to find and cultivate donors and other constituents. Their needs for segmenting prospects, planning mailings and exporting lists are many and varied. Blackbaud's Direct Marketing application provides robust tools for managing these large mailings.
Cason was the design lead and usability engineer for Blackbaud Direct Marketing. He established the user experience approach and validated designs with target users using wireframes and Fireworks prototypes.