Cason White

ux leadership

interaction design

information architecture

ctogar [at] earthlink [dot] net


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Budget Rent a Car

In the early stages of online car rentals, Budget's strategies broke new ground and experimented with new techniques for guiding users through the rental process.

Cason designed critical business processes for the web site, including features to facilitate the research and rental of vehicles. A "name your price" feature helped chart new methods for rental agencies to relate to their customers.

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Budget Screenshot

Budget Screenshot