Cason White
ux leadership
interaction design
information architecture
ctogar [at] earthlink [dot] net
901.634.4632
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Einstein Bros. Bagels
A fun, funky image helped established Einstein Bros. Bagels as one of the fastest growing franchises in the late 1990s. Cason helped convey this image by defining the user needs and information architecture for the einsteinbros.com web site.
Rich information, fun games and super deals kept users coming back to this dynamic site.