Hilton Worldwide Hotels
Hilton Worldwide sought to overhaul the web sites and online platform for their nine distinct brands. Cason led design and development teams in gathering requirements and setting user experience strategies, then crafting and managing wireframes, workflows and functional specs for key revenue-generating features. The resulting sites account for billions in annual revenue worldwide.
Cason played a major role in the design of not only the core web sites, but mobile sites and TeamSite content management systems as well.