Cason White
ux leadership
interaction design
information architecture
ctogar [at] earthlink [dot] net
901.634.4632
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Home2 Suites by Hilton
For the first time in a decade, Hilton sought to add a new member to their family of brands - a "hip and humble" line of extended stay, all-suite hotels. The Home2 Suites site introduced this new brand to customers and developers alike, while helping to define the brand identity.
Cason crafted the user experience strategy for this new brand, developed the information architecture for this site and worked closely with the graphic designer and UI developer to deliver a fun, useful and informative web experience.